Charva / Chav

Charva , or Chav , is a British slang term for a low-class, brash and white young man, often depicted wearing athletic, designer clothes from brands like Nike, Adidas, Under Armor and Stone Island (among others). Chavs are said to enjoy drum & bass (DNB) or UK bass music. They sport short Edgar haircuts , drink beer, do cocaine and ketamine, and ride dirt bikes. "Charva" is a lengthened version of the slang term "chav," which is used to describe the same stereotype of male, British youth. Usage of "charva" originally surfaced in the U.K. in the early 2000s, primarily used as a derogatory term. The slang is mostly associated with the towns of Newcastle and Bradford. Ultimately, its usage spread to memetic content. Charva memes specifically gained virality in 2022 and 2023, manifesting on TikTok within videos and photo slideshows in which young, British men dubbed themselves "X Charva" (inserting their nationality or race into the "X" spot), using so-called "charva music" or "charva tune