Engagement Bait

Engagement Bait is a slang term referring to a style of clickbait or "reaction farming" in which a content creator does or writes something intentionally obtuse and confusing, usually in a video or image macro, with the goal of attracting attention from confused social media users. These often take the forms of bizarre supposed " life hacks " or riddles with no answer. Additionally, the posters of these videos often never respond to questions or comments. While such content is rarely confirmed to be intentionally misleading or frustrating, social media users have theorized that the only explanation is that its poster is attempting to draw engagement to boost its reach.