It's My IP To Sit On and Do Nothing With

It's My IP To Sit On and Do Nothing Withis a quote from Smiling Friendsseason two episode one spoken by the CEO of Insane Groundbreaking Games after Pim fails to convince him to make a new game starring Gwimblyand announces plans to crowdfund their own Gwimbly game, the CEO saying, "I can't let them make an independent game! It's my IP to sit on and do nothing with!" The episode was released on April 1st, 2024, and the scene went viral over the following days, inspiringmemesas acatchphraseandexploitablein which the sentence is attributed to real-life examples of unused or hardly used intellectual properties that die-hard fans wish companies would revive.