Jordan Poole Effect / Jordan Poole Baddies

The Jordan Poole Effector Jordan Poole Baddiesrefers to atheoryand series ofmemessuggesting that professionalbasketballplayer Jordan Poole plays better when there are baddies (meaning attractive women) watching him play. The theory first became the subject of memes in June 2022 after You Tuber courtsideplug posted an edit in which Poole looks at two women in the audience and then scores several baskets, spreading over the following months. As the term spread, people began using it as a general reference to basketball players other than Poole.