Mom How Did We Get So Rich?

Mom How Did We Get So Rich?is a series ofmemesusing an image ofinfluencer Elina Salyakhova eating with her children, all of whom are dressed in nice clothes, the image giving off a perceived air of wealth. The image was posted online in late 2021 and began inspiring memes as early as April 2024 on sites including Tik Tok, Reddit and X. The memes use aphrasal templatethat begins with, "Mom, how did we get so rich?" followed by a quote attributed to Salyakhova joking or making a statement about how they earned their wealth, with some of the earliest examples beinggrindset culturememes following Salyakhova's quote with versions of the caption, "Because your dad never gave up," over images associated with hard work. As the meme became more prevalent in June 2025, punchlines started regularly referencingcryptoand AI.