Nike Tech Kid

The Nike Tech Kidrefers to a Latino boy modeling in ads for the Nike Tech fleece tracksuit in Nike's online store starting in mid-2022. He became the subject ofmemeson Twitterand elsewhere due to his gaze and slightly chubby appearance. In December 2022, it was rumored on Tik Tokthat the Nike Tech Kid had committed suicide due to his parent's divorce. Thereafter, the term "Nike Tech Kid Dead" trended en masse.