Princess Diana Jeon Jungkook Reincarnation Theory

Princess Diana Jeon Jungkook Reincarnation Theory is a fan theory that suggests Princess Diana, who died on August 31st, 1997, was reincarnated as K-pop singer Jeon Jungkook, born on September 1st that year. Launched by Twitter user @blkbangtan, the conspiracy theory gained major virality within the BTS fandom, spawning jokes, memes and discussions throughout 2022, particularly around Queen Elizabeth II's death in September that year.