Sigma Sigma Boy

"Sigma Sigma Boy" ("Сигма Бой") is a Russian EDMsong by Besty and Masha Yankovskaya that went viral on Tik Tok in late November 2024. The song repeatedly uses thesigma maleinternet slang, which embodies a certain archetype of masculinity that values independence and self-reliance. The track also sparked a series ofmemesand fan edits on the video platform going into December 2024, typically used ironically or by the football fandom to highlight a specific athlete.