The Great Noticing

The Great Noticingis acatchphrase, largely considered to be an antisemiticdogwhistle, that promotes theconspiracy theorythat Israel and Jewish people, in general, hold a sizable influence on American and global politics. The trend follows Tik Tokers claiming that more people are "noticing" this supposed sway. The term "noticing" is related to thenooticer Wojakmeme that originated inalt-rightcircles on4chanin 2021. Videos and memes featuring the phrase, "The Great Noticing," began to gain traction on Tik Tok in July and August 2025, highlighting related conspiracy theories like Blaming the Rothschildsand Dancing Israelies. Suchmemesalso reference antisemitic dog whistles, like referring to Adolf Hitleras "the Painter," and implying that discussing the "Great Noticing" would get you assassinated.