The Pharaoh's Curse / Curse of Ra

The Pharoah's Curseand the Curse of Rarefers to a series ofmemesthat involve an imaginary, ancient Egyptian curse that makes people spit sand or be covered in sand. The trend also included acopypastawith Egyptian hieroglyphics said to be the curse of the sun deity Ra. The hieroglyphic text was often used inquote retweetsand Twitterreplies as a way to humorously curse the other person, most often written Don't Care. Curse of Ra. Thecatchphrase"the Pharaoh's curse" became a video meme and GIF Captiontrend on Tik Tokand elsewhere, predominantly using Cinnamon Challengefailvideos to portray the sand. Pharaoh's Curse memes also used the phrase "Return the Slab," related to an imagined hieroglyphics slab that was stolen from the Pharaoh's tomb. Both memes trended in 2023, playing on the format of the precursor Amharic Curse or Armenian Cursememe and copypasta. Also, a variant of the trend called Poseidon's Curse emerged which used water imagery and videos to reference the Greek god.