Twitter's Main Character refers to an axiom which states, "Each day on twitter there is one main character. The goal is to never be it." The axiom comes from a tweet by user @maplecocaine. Since it was posted in January of 2019, Twitter users have noticed how one person on the platform will often become the subject of a day's worth of negative tweets, usually due to an outlandishly bad take published either in a tweet or an article.